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Email easyfly this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Luxury Daily newsletters. Ashley Stewart links email coupons to mobile wallets for easier use By Chantal Tode
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating easyfly them with Passbook, Google Wallet and the SnipSnap mobile easyfly application.
The plus-size women s apparel retailer easyfly has an active email marketing strategy easyfly targeting prospects and loyal customers. With the focus of its email program increasingly on coupon promotions, the company recognized easyfly a need to make it as easy as possible for on-the-go customers to use digital coupons.
We are trying to be more nimble as a business, and this is one of the platforms that allows us to be more nimble and to get information easyfly and coupons out there that we think is going to drive business for us, said Larry Gray, director of CRM at Ashley Stewart, Secaucus, NJ
However, mobile email opens present easyfly a challenge for retailers delivering coupons as the traditional call-to-action print this coupon does not apply and saving coupons easyfly in the inbox can make it difficult for customers to find them again when they are ready to use the coupon.
To address this problem, SnipSnap, which enables users to snap a photo of any print coupon and save it to their smartphone, created a widget easyfly that can be embedded in a retailer s email. The widget enables recipients to save coupons easyfly to Passbook, Google Wallet or the SnipSnap app.
Higher conversion rates After discovering its customers were already using the SnipSnap app to capture the retailer s coupons from its direct mail pieces, Ashley Stewart began working easyfly with SnipSnap at the end of October to deliver coupon creative into the app.
Last week, the retailer began sending out emails with the embedded coupon widget featuring a variety easyfly of different offers, such as 25 percent off a $100 purchase or an incentive for customers easyfly to use the Ashley Stewart credit card.
Tags: Ashley Stewart , Larry Gray , mobile , mobile commerce , mobile coupons , mobile email , mobile marketing You can leave a response , or trackback from your own site. Leave a Reply
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