One of the advantages of digital advertising is also that the advertisements can be enriched with c

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Digital advertising brings a revolution in outdoor advertising are typically represented le bain by the roadside posters and bulletin boards. With the use of digital advertising solutions, which among other things the use of multimedia and dynamic content, and control the distribution of content, advertisers can communicate with consumers in the external environment in a totally different le bain way. Digital advertising them, apart from greater attention compared to the traditional static ads also provides higher recall of advertising messages and a higher level of interaction with those who noticed an ad. After all, such a modern way of advertising a positive impact on the perception and reputation of the advertiser le bain itself, which can be on top of everything le bain with the use of digital le bain advertising also achieved cost savings associated with printing and changing advertising content.
One of the advantages of digital advertising is also that the advertisements can be enriched with current information (weather, news, RSS, video-streaming) or variegated with SMS or MMS games, which can help to encourage interactivity and direct response to those who saw the broadcast. Complete control over the management of content and advanced technological solutions allow advertisers to broadcast on displays any content, for example. also one that is fun-entertainment or educational nature. For advertisers is basically only important to try to broadcast content to attract users' le bain attention in such a way that it will all result in major revenue and raise the profile and reputation of the publisher. To achieve such objectives, it is so much important real content distribution right audience at the right time and the right place. le bain
Best suited for digital advertising? Digital advertising can be very effectively used in different areas and for different purposes. Suitable for sales promotion, brand building, direct le bain marketing information, newsletters and events, etc.. Environment, which are particularly interesting for digital advertising as shops and shopping centers, hotels, airports, medical institutions, casinos, banks, sports facilities, gas stations, etc..
Digital advertising network consists of a network of digital displays (LCD, plasma, LED), which are located at different locations. Complete solutions of digital advertising and information allow using centrally le bain managed content distribution system at any remote location.
The solutions offered by digital advertising are suitable for both small businesses (eg. Smaller store in the shopping center, hotel reception) with only one player (the local system - Local Signage) as well as for large enterprises and organizations (eg. Chain hotels, net bank branches, pharmacies, health centers, etc..), using a network layout le bain with a larger le bain number of displays (Distributed Signage).
Dealers can install LCD screens in a shop window and using a digital advertising significantly faster attract the attention of passers-by and attract their customers to the store. With additional le bain screens within the store, you can use the digital advertising as an effective tool for sales promotion, it can for example. exposed to the product in action, the more clearly present the use of some of the more complex products or have a direct impact on consumer behavior, as can be clever with appropriate messages tend to focus on other sections in the store and promote complementary purchases.
<Image> Example usage of digital advertising in Terme Ptuj (image source: www.garex.si) Companies can take advantage of digital advertising for its own benefit, as they can increase their income by marketing multimedia ads on displays that are in their possession. There are of course a great advantage of larger shopping centers, companies with an extensive network of branches (eg. Petrol stations, banks, lotteries) or public institutions (pharmacies, health centers). Companies who market advertising space on their displays can transmit advertisements le bain subscribers to specific displays in selected stores or even in the whole network le bain is included in all business units with displays. In addition to full control of playback for digital advertising network operator also important to be able to closely monitor the time and are