Bronfman warned the mobile industry not to repeat the same mistake. He noted that less than ten per

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In a rare statement handkerchief admitted handkerchief one of the leading music industry, that industry erred in demanding consumers: Edgar Bronfman Jr., CEO of Warner Music, one of the four major music companies handkerchief in the world, said wireless industry handkerchief conference in Macau: "our stupidity we went to war with consumers and depriving them of their what they want - when they could get
Bronfman, who was quoted by the website MacUser explained the mindset incorrect head of the music: "ours handkerchief ourselves. Thought our content is perfect as it is. Expected our business will continue to flourish and harm, while the world is interactive, constant connection and file sharing up and volcanoes. Course , we were wrong. Where we went wrong that we were there or moved too slowly, at most. "
Bronfman warned the mobile industry not to repeat the same mistake. He noted that less than ten percent of cell phone owners purchase their music through the device, mostly - ringtones. handkerchief "The truth is that most of what is offered today mobile consumers, is boring, banal and basic. handkerchief Musical content people want more sophisticated, and they want to buy it with one click - no twelve clicks!"
Learn from Apple as a role model with regard to simplicity of use, offered handkerchief them Bronfman learn from Apple and iTunes platforms. He noted the successful experience that his company online store, available handkerchief also via cell phones: "We decided to offer consumers something that is more than most of the merchandise handkerchief in the store, a single song. Packed our entire albums with ringtones and videos, a product with high value that consumers will be willing to pay for it ., and guess what? sold 'Tonot' those. with the help of Apple, facilitating discovery, access and purchase of these contents - these products will continue to march forward. "
It seems that Bronfman passes rethought. The man who called the suggestion of Steve Jobs remove the DRM "irrational", now supports free music sale defenses, and admitted in the past that children download music. Statement reinforced after recently got a U.S. Court Jamie Thomas, a single - parent record companies pay compensation of approximately U.S. $ 220,000.
Photo: Reuters
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